Month: February 2018

This is the main generic label for my product, although I have 3 different products I aim to produce, I would all like them to follow this generic style. I wanted the label to reflect the minimalist theme that was going to be engrained in my company from the start, this has informed most of my decision making when planning the label as I didn’t want to incorporate too many visual & text elements which would subvert the minimalist convention. The label itself will have no background, this will allow for the colour of the liquid inside of the bottle to show through, and contrast against the text which will be in white – this contrast will create a nice aesthetic feel to the product as white is often associated with clarity and goodness which will then be reinforced through the audience being able to visually see the organic contents of the bottle.

Here are 7 different sketches for my logo design. I wanted to incorporate a wide variety of  different designs that reflected the ethos behind the company (edgy and organic), and also explore different art styles that might suit. I feel that no. 2, 3 and 6 all follow convention logo design for fruit juice companies and then all stereotypically incorporate a fruit object within their logo – this isn’t necessarily a negative aspect towards logo design however I would like the company to standout against the competition in terms of logo design. Opposite lead to this, no. 4, 5 and 7 subvert conventional logo designs for fruit juice companies which could be a good way to standout. My next steps within the logo process will be to go into Adobe Illustrator and actually start to create these designs, to which I can then post these designs on social media to get target audience or demographic feedback.

Above is a storyboard for my animation which will form the promotional video for the company. The intended length for the animation is 10 seconds and aims to reveal the company products whilst familiarising the audience with the slogan of the company as well as the logo. The animation starts with a long shot of the bottle rolling into frame on light wood desk, when the bottle reaches the centre of the frame, the camera then begins to track alongside. After this 2 second scene, the animation will then cut to an aerial shot where the main focus will be on the bottle continually rolling. The light wood table will fill the frame of the shot and after 1 second, the bottle will reveal the company slogan – this will be too large in the frame to fully understand, however, it will contrast highly against the light wood of the table drawing the audiences eye. After this, another aerial shot will be used to reveal the text in an wide angle – just after this cut has occurred, the bottle will stop rolling label side up and will align closely to the company slogan which will have left alignment. The framing of this wide angle aerial shot will allow the audience to see the table in full horizontally, but will show the grass floor at the top and the bottom of the frame. The animation will be set in a countryside environment, where a tree can be seen in the foreground just behind the table and fields can be seen in the background. This gives the audience a sense of where the ingredients used within the product are grown, and will also help to reinforce the notion that everything in organically grown without chemicals or genetic modifiers.

The Promotional Video webpage is one of the last sections on the original site that the audience can access and interact with. The main feature of this page will the be a animation I intend to produce for the product in Cinema 4D, this will be centrally placed within the page, utilising a the in-house style to describe the video and further promote the product. The background to the page will also utilise similar conventions used through the website, It will feature a dark background to put emphasis on the video, and will also feature a vignette for subtle variation. Lastly, the page will also be designed to fill the device’s screen fully, allowing for no scroll features for the audience, this will again put the main emphasis on the video and giving them nothing to be distracted by on the page.