Here are 7 different sketches for my logo design. I wanted to incorporate a wide variety of different designs that reflected the ethos behind the company (edgy and organic), and also explore different art styles that might suit. I feel that no. 2, 3 and 6 all follow convention logo design for fruit juice companies and then all stereotypically incorporate a fruit object within their logo – this isn’t necessarily a negative aspect towards logo design however I would like the company to standout against the competition in terms of logo design. Opposite lead to this, no. 4, 5 and 7 subvert conventional logo designs for fruit juice companies which could be a good way to standout. My next steps within the logo process will be to go into Adobe Illustrator and actually start to create these designs, to which I can then post these designs on social media to get target audience or demographic feedback.
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