Above is a moodboard visually denoting early concepts for my packaging design. I will incorporate a minimalist theme into my product where only the essential information about the product is displayed, however, the graphical elements on the packaging such as the logo and UK nutrition labels will be designed to a high quality. In addition, the supporting information such as the description of the product and ingredients will feature an experimental and quirky layout, reflecting the company image. The product will also be made from recycled glass or plastic, not only making it environmentally friendly but also giving the sense of a premium product. Furthermore, the bottle would also be transparent allowing the colour of the liquid to show through the packaging. The transparency would then further compliment the typeface used as I would like it to be bold, sans-serif or organic. Allowing this, especially when coloured in white would contrast well against the liquid in the bottle.
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