Category: Planning

From my previous post denoting my label plan, I have now gone and made the label based on that plan whilst also producing an alternative as a backup. Here are the two variants:

The overall design of the first label is very similar to the plan I sketched out. I had to alter the spacing slightly between the logo, name and details as I felt that if the spaces weren’t equal then it would look visually displeasing. In addition, I also experimented with the different weights of the text to add diversity and also to put more emphasis of key parts in the label, such as ‘Fresh Pressed Juice’ & ‘No. 1’.

For the second design, I took a completely different layout approach to the logo, by putting the name and image in the diamond banner, I thought it would make it stand out from the crowd as many of the other competitors don’t do this. However, After completing it, I realised that it doesn’t show the fruit image at a large enough scale – making it look like a white blob. In addition, I feel that the diamond shape is too wide and would stretch too far around the bottle, meaning that the audience wouldn’t be able to see the full label from a static position, they would have to rotate it fully to see the full thing.

As discussed in the previous post with the plan, the black background used within the two label designs above will not be used when applied to the bottle itself inside of c4d. As the background of the labels will actually be transparent, the use of the black background in this instance allows the white details to become visible.

From evaluating each design, I decided to continue with the first one as it was the strongest. After reaching this decision, I then further decided to create other variations of this design, experimenting with Typefaces, Image scales and Text sizes.

Other Variations: 

Here are some of the other variations that I have created, A lot of them experiment with different sized typefaces as well as different weights. In addition, I have also experimented with proportions in terms of spacing between text & image objects as well as sizing of images – as you can see throughout, the size of the fruit has been changed consistently to create a balance between the Name of the product and also the image.

Furthermore, I have also change the size of the descriptive text under the essential name and image so that it will be more visible and readable when applied to the bottle.

Final:

This is the final form of the label, I feel that it is the strong one I have produced, this is mainly down to its utilisation of space – the spacing between all of the sections is equal, producing a nice flow and additionally, it also has the right balance between the name and the image – one is not more dominant than the other.

This is the main generic label for my product, although I have 3 different products I aim to produce, I would all like them to follow this generic style. I wanted the label to reflect the minimalist theme that was going to be engrained in my company from the start, this has informed most of my decision making when planning the label as I didn’t want to incorporate too many visual & text elements which would subvert the minimalist convention. The label itself will have no background, this will allow for the colour of the liquid inside of the bottle to show through, and contrast against the text which will be in white – this contrast will create a nice aesthetic feel to the product as white is often associated with clarity and goodness which will then be reinforced through the audience being able to visually see the organic contents of the bottle.

Here are 7 different sketches for my logo design. I wanted to incorporate a wide variety of  different designs that reflected the ethos behind the company (edgy and organic), and also explore different art styles that might suit. I feel that no. 2, 3 and 6 all follow convention logo design for fruit juice companies and then all stereotypically incorporate a fruit object within their logo – this isn’t necessarily a negative aspect towards logo design however I would like the company to standout against the competition in terms of logo design. Opposite lead to this, no. 4, 5 and 7 subvert conventional logo designs for fruit juice companies which could be a good way to standout. My next steps within the logo process will be to go into Adobe Illustrator and actually start to create these designs, to which I can then post these designs on social media to get target audience or demographic feedback.

Above is a storyboard for my animation which will form the promotional video for the company. The intended length for the animation is 10 seconds and aims to reveal the company products whilst familiarising the audience with the slogan of the company as well as the logo. The animation starts with a long shot of the bottle rolling into frame on light wood desk, when the bottle reaches the centre of the frame, the camera then begins to track alongside. After this 2 second scene, the animation will then cut to an aerial shot where the main focus will be on the bottle continually rolling. The light wood table will fill the frame of the shot and after 1 second, the bottle will reveal the company slogan – this will be too large in the frame to fully understand, however, it will contrast highly against the light wood of the table drawing the audiences eye. After this, another aerial shot will be used to reveal the text in an wide angle – just after this cut has occurred, the bottle will stop rolling label side up and will align closely to the company slogan which will have left alignment. The framing of this wide angle aerial shot will allow the audience to see the table in full horizontally, but will show the grass floor at the top and the bottom of the frame. The animation will be set in a countryside environment, where a tree can be seen in the foreground just behind the table and fields can be seen in the background. This gives the audience a sense of where the ingredients used within the product are grown, and will also help to reinforce the notion that everything in organically grown without chemicals or genetic modifiers.