Branding will be a critical part to my project that will form the foundations to everything I produce in terms of style and design. Studying this book will teach the ways in which the presentation of products reflect onto the company itself.
Within the book I will be specifically looking at Chapters:
- Project 0.7 – Levi’s (Page 74 – 83)
Project 0.7 – Levi’s:
The chapter shows relevance to Branding, especially in the way denote the logo with the fashion books that the company has produced. The specific examples shown in the chapter denote the books and evaluates how contemporary they are in terms of layout, physical materials used to create the book and the use of colour – these examples given are a very good cast study as to how effective product creation can create a positive brand image that stands out to a particular demographic target audience. I feel this will be a very important section within my brand development and product production, as I want to achieve a certain brand image that targets a particular demographic. In addition, I will have to thin very clearly about the logo as an icon and its relationship between the image and the products.
Additionally, when merging the logo and its products together on paper, it allows for the overall image to be seen – As a way of comparing everything together, I feel that this might be a good way of evaluating how well the logo represents its products or vice versa, this will quickly show whether the branding for my cooncept is effective or whether it needs to be altered.
Design, M. (2002) Branding: From Brief to Final Solution. Switzerland: Rotovision.
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